Stop Seafood Fraud
Canada has a seafood fraud problem
Seafood fraud has been found in 47% of samples tested across Canada
The Campaign
Seafood fraud hurts our health, our wallets and our oceans. In order to stop seafood fraud, the Canadian government must implement full boat-to-plate traceability. This is the only way to ensure all seafood sold in Canada is safe, honestly labelled and legally caught.
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Canada’s poorly regulated and opaque seafood supply chain is helping to perpetuate the global web of illicit fishing that is harming the oceans, costing millions of dollars to be lost to the legitimate economy and seafood sector and providing opportunities to sell products caught by victims of modern slavery trapped at sea.
A national, multi-year investigation of seafood fraud and mislabelling at grocery stores and restaurants conducted by Oceana Canada showed that almost half of 472 samples – 47 per cent – collected in six Canadian cities from 2017-2019 were mislabelled.
Seafood fraud hurts our health, our oceans, and our wallets.
Global illegal, unreported and unregulated (IUU) fishing is one of the most serious threats facing the ocean, with IUU catches valued at billions of dollars every year. Canada is not immune: our economy is losing up to $93.8 million in tax revenue each year due to the illicit seafood product trade, and honest Canadian fishers are missing out on up to $379 million in lost revenue.

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Seafood should to be honestly labelled and fully traceable from boat to plate
What We Do
Oceana Canada
We are an independent charity committed to rebuilding Canada’s oceans by winning policy victories that increase biodiversity and abundance through science-based fisheries management. We do this by running campaigns – leveraging law, science, grassroots mobilization and communications – designed to achieve specific policy outcomes that will make a difference for the health of our oceans. Oceana Canada is focused on stopping overfishing, rebuilding fish populations, reducing bycatch, protecting habitat and ending seafood fraud.
Oceana around the World
We are proud to be affiliated with the international family of Oceana organizations. Oceana, Inc., founded in 2001, is the largest international organization focused solely on ocean conservation. The Oceana family includes organizations in Brazil, Belize, Chile, the European Union, Peru, the Philippines and the United States. Globally, Oceana has won more than 100 victories and protected more than 2.5 million square kilometres of habitat.